Key Reasons Why a Restaurant Website Needs SEO

The nuanced aspects of SEO for a restaurant business are evolving. Therefore, it is critical that you stay updated with the latest SEO tactics and Google algorithms to prevent your restaurant site from being penalized. If you do not execute the optimization for your food business the right way, Google may push your website deep down in the SERPs. Thus your web pages will become invisible.  

And so, this is why you need SEO for your cafe or restaurant website. People look for different search terms related to your industry or specific business. So, investing in SEO will help your website rank high in Google searches and provide the needed brand exposure at competitive pricing. 

Check out how SEO will be beneficial for your restaurant website. 

• Customers search locally

There is no wrong if you have high ambitions with your food business. So, before going global, target the local customers first who search for places to eat out and dine. Thereby, incorporate the right local SEO tactics, build an audience base, and then look to expanding your business further. 

When you focus on local SEO, you will be able to increase the visibility of your top items like sandwiches, pizzas, chicken burgers, drinks, etc. Doing the SEO right may boost your online visibility by a whopping 350% in just a few months.  

So, go global first and if you are confused about how to do it, then contact the top digital marketing services in Schaumburg. Hih7 Webtech is a popular name. 

• Modern buyers are mobile

Let's hear an interesting fact, more than 50% of Google visitors look for products or services from their smartphones. Say, for example, someone has been shopping for over an hour and feels hungry. What they will do is search for local restaurants close by on their mobile devices and buy a quick lunch to kill their pangs of hunger. 

So, if your restaurant website is not optimized, it will not be seen on the first page of Yahoo or Google. And thus, it will lead to missed sales opportunities. Worried? Don't be. Just hire the best digital marketing services in Schaumburg for your needs. 

• Word of mouth publicity tends to spread fast online

When your restaurant business gains online visibility through the usage of the right optimization techniques, it assists in word of mouth advertising. It spreads faster beyond your imagination. Modern food lovers share their dining experiences on social media platforms like Instagram and Facebook.  

So, with an optimized restaurant website, user-friendly navigation, and social media accounts, you can reach out to foodies and develop your customer base.  

How To Use Instagram Stories For Your Business Needs?

For every modern-day business, it is essential that they make the best use of the social media world. Among the different sites operating at present, Instagram has found its way to the heart of most internet users and thereby, its magnificent customer base! People simply love this online world and this has propelled businesses to utilize it as a marketing opportunity.  

Instagram Stories are one of the most appealing features and users simply love checking out their followers' posts! So, if you haven't thought about using Instagram Stories for your business, it's high time that you engage in such an activity. But do you know the most effective ways to do so? If not, then this blog will help you out. 

Some easy ways to use Instagram Stories for your brand

Promote live broadcasts

If you have a live event coming up, like for instance a Facebook live event, then you Instagram Story section can be a great way to promote them. Instagram is a great tool available in the hands of marketers and one should know how to make the best use of them. You can rely on the reputed digital marketing services in the USA like Hih7 Webtech for this purpose.

Reveal new products

Are you on the verge of launching a new product? Well, Instagram Stories can be a great way to reveal your new product or for teasing an upcoming product reveal. A brand can also upload videos showing how new products can be used. It is very hard to make potential customers feel connected to the brand. 

Thereby, teasing and showcasing it on Stories leading up to launch can be a fine way of enhancing product recognition and awareness. 

Celebrate business milestones

Celebrating a milestone like the 15 year anniversary of when your firm was founded, provides a better insight into your business and helps to keep the brand at the top of your customers' mind. This is an effective step that most digital marketing services in Schaumburg and other cities take to ensure the best results from their social media marketing campaigns are achieved. 

Post polls

You can engage with your followers by the use of Instagram Stories to post polls. This is a great way for followers to share their opinions and you can get some valuable feedback too! 

3 Easy Ways to Develop a Google Algorithm Update Resistant SEO Strategy

On June 3, Google had announced the launch of a "broad core algorithm update" for a next-day release. This sudden decision had taken the digital world by storm and it had created quite a stir as SEO pros began freaking out. A notable result that followed was the drop in visibility of the cryptocurrency news website CCN, by a whopping 90%.

They were shut down as a result. Although the site had its own fair share of issues, it still suffered a huge blow from the impact of this new Google Algorithm update. So, every business should weave a Google Algorithm Update resistant SEO strategy in order to minimize any such probable damage and continue operating smoothly. One must be less dependent on organic traffic from Google.

Easy ways to formulate a Google Algorithm Update resistant SEO strategy

Creation of great content

Content is king in today's times and it is rightly so, looking at the growth of the world of the internet. It is extremely important to keep on top of Google's algorithm updates and how they impact a business. But what every business should do is, focus on a long-term strategy. In the case of the June algorithm update, one can definitely expect fluctuations in organic traffic.

But the business should not drift away from their long-term search strategy. The only way a business will benefit from a core algorithm update is if they invest in a well-reasoned long-term approach to organic search. This signifies offering performant websites to users who get access to quality content as well as have a valuable experience.

Most of the top digital marketing services in the USA like Hih7 Webtech and others aim to offer only the best services to their customers, keeping in mind the Google Algorithm Updates.

Sound long-term strategy instead of short-term tactics

Every business website should look at how they approach search as well as how they can form and implement a strategy the has higher longevity as well as carrying less risk. In the case of CCN, after a thorough analysis, it was revealed that they performed poorly due to improper planning, and not solely because of the Google algorithm update.

Thus, every business should focus on ways to reduce the proportion of organic traffic to its most popular webpage, reduce the dependence on organic traffic by developing traffic from various other sources and finally, review their approach to link development, syndication as well as redirection. It is best if the task is left in the hands of the best digital marketing services in the Schaumburg area.

Selective work 

A business needs to be selective about the websites that they chose to work on and the businesses they associate with. While the search for new opportunities through contracts, in-house agency side or new clients is going on, there should be a proper assessment of prospective businesses and their websites.

This should be done by understanding the reliability of the website and the business, their flexibility to accept and implement new ideas and also, a good look should be given to their feasible long term vision. 

7 Best iOS Apps Development Tools – Learn it Now

Developing mobile applications is no more difficult now. Several android and iOS app developers are taking birth daily in the market. And with the advancement of technology and with the help of professional developers, the overall process is not been tricky anymore.  

Although a large community of people prefers android applications for their Android phone, there are people whose lives completely depend on iPhones. That is the reason why the market of iOS applications is increasing exponentially. 

Would you like to develop iOS applications for your iOS-friendly users? No doubt, it will be a smart approach to grow your business and occupy a strong position in the marketplace. 

Here we have presented some important tools that will help you to develop an iOS application in a more efficient way.

1. Xcode: Most of the iOS developer in the market use XCode tool to develop a custom web application for mobile in iPhone, Mac, iPad, and Apple platform. It is basically an IDE developed by Apple providing fast and rapid service to the developers. Due to its less time-consuming approach, developers find it easy to build website applications using this tool.

2. AppCode: AppCode, designed by JetBrains, supports a mix of languages that include swift, Objective-C, C++, JavaScript, and so on. This tool is primarily used to develop applications for iPhone, Mac, iPad, Apple watch, and Apple TV. Almost similar to the previous XCode. However, unlike the previous tool, this provides coding assistance and analysis code and highlight errors, making it different from other tools.

3. Testflight: Another tool that assists the custom mobile app development process is Testflight, the native framework. Professional mobile app development company in Kolkata make use of Testflight to invite the users for the beta testing of your application. Hence it is noted as the best framework for testing Apple product.  

4. Fabric: Do you want to make your apps better than before? This can be possible if you are using a mobile platform tool, Fabric. The tool when integrated into your software development environment will help you to integrate new features to your app very easily. Interesting, isn't it? Developers usually try this lightweight but powerful tool to automate your beta Application distribution and deployment process.

5. Applyzer: One of the most prominent iOS application development tools used by the developers is the Applyzer, founded in 2009. Developers who are in the field of iOS mobile app development, frequently use this tool to observe the ranking of the application on the iTunes store. Create a free account on Applyzer and register with your application ID and the result will be there. Additionally, you can even perform keyword research on a daily basis.  

6. Stack Overflow: Haven't you heard of the tool Stack Overflow? It is the largest and the most trusted online community used by the developers to learn more about the app development process. You will find a question answer sheet that will help you to get solutions to all your problem. You may not be the developer, but to learn more about iOS app development Stack Overflow will be the best solution.

7. Mockingbird: iOS app developers of the best mobile app development company in Kolkata often make use of this tool at the early stage of the development process. This tool allows the developers to create visual clickable wireframe and prototype of the application. Building multiple pages, changing or editing color, font, size, alignment is the main feature of this tool.  

The demand for iPhones is increasing at a rapid pace and so the need for iOS apps. Hence if you are planning to have a custom mobile app development in the iOS platform, it will never be a wrong move towards your business.

Any mobile app development company Kolkata may help you to solve your problem.

4 Reasons Why a Website is Unable to Drive Business

If a website is failing to drive business, then in all probability there is a problem with web development. People launch their commercial websites with the hope of earning high from them. They are promised by their developers that there will surely be an increase in business. But all plans fall apart when it is not able to drive business for them. 

After a lot of analyses, the conclusion drawn in a lot of similar cases is that there are a couple of web development issues. But let's look at the brighter side. They can be fixed and thereby, there is nothing that severe to worry about. So, business owners can leave a sigh of relief as they can mend things and get them working on their behalf.  

This blog will discuss some of the top reasons behind a website's failure in driving more leads and resulting in poor outcomes.

4 common web development issues because of which businesses suffer

Lacking a value proposition

When it is about content, what a website presents to its visitors is extremely important in today's times. Even though it is okay to convey the brand philosophy to customers and other essential achievements, the potential customers should find them relevant. This signifies that the business owner should take time to develop their value proposition. 

The focus should be on the products or services offered and how they can solve their problems and meet their needs. So, getting in touch with a professional website development firm will do great help. 

No idea about the target audience

A website can have heavy site traffic. But if they are unable to generate any such leads from them, then that means nothing. Steps should be taken to create quality leads and not only website traffic. So, even before the web development work begins, the focus should be on this subject and every businessman must do it with utmost dedication and hard work. 

Absence of blogs

A website owner may be the lucky one to have a visitor buying something through the site by chance. However, the real victory is converting them into long-term clients. Although it is easier said than done, a good amount of focus should be on this matter too. A lot of website owners think that it is not necessary to have a blog in their overall website marketing strategy. 

But the truth is that a regularly updated blog induces customers to return back, especially when they are provided with the needed information and they don't have to look elsewhere. A company offering both website development and SEO content writing services in India, like Hih7 Webtech will do the trick with ease.

Non-mobile friendly website

Today, more and more people are increasingly accessing websites through their mobile devices. So, if a website owner has a site that least support mobile viewing, then they will have a reduced number of visitors. It is important to implement responsive website development so that the site adapts to every kind of screen size. 

5 SEO Tips That Will Benefit Any Business

Building a digital business signifies knowing which SEO tips to implement first. No matter what people are searching for, they typically turn to search engines first. So, the best way to grow traffic no matter what the business, is by developing a website with both visitors and search engines in mind. 

In the present search engine oriented market, SEO is by far the most effective way to bring traffic to a website without having to pay for advertisements. So, for small businesses with limited budgets, this serves to be a great advantage while facing more established competition. SEO is a way of structuring a website to drive traffic through organic search.  

They are different than paid traffic. The latter comes from advertisements, while the organic search traffic is due to the result of high rankings in search engines and the creation of quality content that captivates the audience. So, SEO is a vital part of any business. However, optimizing the website can be a daunting task. 

Some SEO tips that will benefit every kind of business 

Monitoring every change

Doesn't matter which SEO tip a business chooses to implement first, the most crucial thing they must do is monitor every single change. A business can seek the help of the best digital marketing services in Kolkata like Hih7 Webtech for this purpose. A professional firm will monitor the traffic and decide on a metric to use towards the same cause. 

It can be anything, starting from keyword rankings to product purchases, newsletter sign-ups to the percentage of returning visitors. After closely monitoring the changes, the business needs to perform the needed actions.   

Creation of a clear site structure

If a website isn't structured in a way that serves to be easy for search engine crawlers and users to navigate, then even the implementation of the best SEO tactics won't help. For a small business with a new website, this means developing a hierarchy that includes, Pages, subcategories, proper internal linking, headings, and other things. 

Prioritizing content creation

If one checks out the top SEO marketing trends of 2019, then they will definitely see that it is integral to create quality content, irrespective of the size of the business. No wonder the top digital marketing services in India prioritize content creation so much! Today, Google algorithms keep content quality into top consideration more than ever before. 

Focus on link creation

Building a network of external and internal links is a continuous process. So, whether someone is an entrepreneur with a not-so-perfect existing site or a small business developing a brand new one, one of the best SEO tips would be to properly structure the link creation process. 

Mobile first

Although Google rolled out mobile first indexing way back in the summer of 2018, website developers had actually started making mobile phones a priority since 2016, when these devices slowly started to outpace desktops. Today, SEO gets a huge boost if the website facilitates a user-friendly mobile-oriented site structure, that leads to good mobile user experience.  

How is Artificial Intelligence Reshaping Web Designing and Development?

Modern businesses follow a consumer-driven approach. Customer experience has become the main priority of the business world. While the constant evolution of technology is driving customer behavior, an important aspect of modern technology is slowly starting to leave its mark in the business world; artificial intelligence (AI).  

From digital services to manufacturing, AI has been pretty successful in changing the industries. In this digital area, it is playing a vital role in the reshaping of web designing and development. In the present competitive market, businesses are using AI to strengthen themselves. Websites serve to be the first point of contact between the business and its customers.  

They are needed to be upgraded too. You can expect the big professional website development firms to carry out such activities.

What role does AI play in the evolution of web design and development?

Right from product/service presentation and user experience to security strengthening, coding, quality analysis and much more, artificial intelligence is constantly helping to deliver better results. Companies are readily looking for the most suitable branding and design agency in India like Hih7 Webtech who will help them out.

AI-based solutions are being deployed by designers to improve site performance as well as responsiveness on smartphones and computers. Integration of chatbots and interactive features will lead to enhanced user experience. Today, it has become important for web designers to rely on AI for the best results.  

Implementation of AI in web designing

The best branding and web design agency in India utilize AI for getting the work done in the best way. Consumer behavior is also evolving with technology. AI is used by most developers to analyze consumer behavior and create websites that will give optimum results. Image recognition, AI assistants, virtual shopping, etc show the intervention of AI in the web designing domain.  

The days of developing websites from basics are over. The latest AI-enabled platform has automated basic blocks that can be integrated into the website development process. Also, AI has provided users with Self-Learning Algorithms that assists in code creation in a smarter way. So, whether there is a smart app or chatbot requirement, these make the work a lot easier. 

Security is a big thing in website development. AI-based ML hugely helps in strengthening the cybersecurity elements of websites as well as upholding consumer data privacy.  

5 Factors That Influence Google Ranking In 2019

Recently, we were in a survey asking the entrepreneurs about the recent factors that influence Google rankings a lot. There we discovered that many of the newbies are completely unaware of the latest factors that play a pivotal role in boosting the search engine rankings in 2019. They are basically putting more focus on responsive website development rather than implementing the digital marketing services of 2019 that dominate the Google Search Engine Ranking. 

Yeah, a responsive website is indeed a requirement for business growth. But simultaneously, you should be more specific with your digital marketing services. There is a long list of over 200 Google ranking factors that power the website in 2019. However, in this blog, we will concentrate on just a few of them.

1. Secured Sites: Best rankings lead to high traffic score. Right? And for the best rankings, it is important to have secured HTTPS sites. Gone are the days when HTTP sites were in use. Today, the foremost way to rank your website in the top 10 search results is by securing your site. About 40% of Google's page one organic search results feature an HTTPS site. According to the latest study, Google has encouraged webmasters to convert the non-secure sites to a secure one, by boosting the ranks of those sites that are HTTPS. However, it is also true that these websites are embracing other best practices, maybe the suggestion provided by Google itself.

Is your site secured? Remember, Google Chrome is on his way in labeling those unfeatured HTTP sites as “not secure”. So beware of it! 

2. Voice Search Optimization: By 2020, it has been expected that around 50% of all searches will be done by voice. Voice-enabled searches for example, Google Home are now rising with pace and so has become one of the effective digital marketing technique. They are aimed to find quick results for every search without even using a screen. Hence, it is important to undergo voice search optimization by concentrating on the keywords that people are apt to use in their conversations. Often the queries appear as a question. So it is crucial to make a rough chart of it. 

For example, 

What Questions – These customers are more interested in finding general information.

How Questions – These customers are likely to find out the more specific details about a product or service. 

When Questions – These customers are more focused on different options.

Where Questions – These Customers are the potential one, ready to buy products from the store.

3. Webpage Content-Length and Quality: Webpage content is another most vital part of digital marketing services that are in focus in 2019. Google will never ask you to edit the length of your content. It doesn't need any specific length for getting your content indexed. However, it has been examined that the longer is your content, the highest is your Google rankings. Therefore, the average web content length to put your web page in the top 10 results of any search engine is minimum 2,000 words. 

Wait a second. Are you planning to create such a huge content for your webpage? Not every web content should be of this length. It doesn't matter what length of content you use on your web page. What matters is you are taking care of your target audience by monitoring your bounce rates and tracking leads.

Besides the content length, what is more important is the quality of the content. Your content quality should in such a way that it is easy for the user to read and understand. By the term “quality content” it means many but the basic idea is that you must develop a content that Google can easily recognize and reward them accordingly. 

However, you must avoid some common SEO mistakes like keyword stuffing, scraping content, thin content and so on.

4. Social and Local Signals: Some say, Social Media signals (such as reviews, likes, shares, pins, votes etc on Facebook, Twitter, LinkedIn) have no direct effect on search engine rankings. Yeah, to some extent it's correct. Social media channels or social media optimization is one of the primary digital marketing services that every digital marketer should opt for. Every social media platform is aimed to reach a wide audience and intend to transform them into potential customers. 

Hence, if not directly, in this way it affects the search engine optimization process in four pivotal ways.

Enhance online visibility and traffic to the web page.

Enhance brand authority and establish brand recognition

Wide reach and longer content lifespan

Improve local SEO.

All these in an integrated form influence the google ranking in 2019.

5. CTR or Click Through Rate in SERPs: CTR or Click Through Rate is quick access towards driving more traffic. What is that? Click Through Rate score implies how many people click through to your site relative to how many times your site reflects a particular keyword search.

No doubt, CTR is a wonderful concept in search engine marketing. CTR is digital marketing defines the ratio of users who click on the specific link to the total number of users who view a page, email or advertisement. Hence it can be concluded it has a huge contribution to the success of an online advertising campaign for a particular website as well as productive email campaigns.

So, what are you waiting for? Hire our digital marketing services in Kolkata and boost your business globally. The professionals of Hih7 Webtech ensure to serve your website based on the latest Google's smart search algorithm that goes for both mobile and desktop devices. An SEO expert will definitely utilize the aforesaid factors in your site, thus flourishing your business across the globe. 

10 Free Shopify Themes for E-commerce Business in 2019

Next to WordPress, Shopify is another CMS based professional website development platform that the website developers often rely on. It is a platform that includes everything that a marketer needs to set up their online store and trade over the web. 

An e-commerce website developed on this platform is integrated with many exciting features. They are as follows. 

1. Security and Reliability

2. Excellent loading speed

3. Powerful Marketing Tools

4. Mobile Responsiveness

5. Excellent Customer Support

Shopify has come with multiple free themes, based on which you can create your own stunning website. Let us discuss what they are.

1. Boundless: The website development platform can perform edge-to-edge photography using the photography theme, boundless with a minimal UI. It is a mobile-first theme related to photography and can be used for the e-commerce websites that possess medium to large inventories.

2. Minimal: If anyone looking for a responsive website development service, then Shopify can be an alternate option for WordPress. The minimal theme stacked in this platform offers a wide-layout responsive look on any device. This particular theme is rich with features that include flexibility, customization options with an additional layout, product views, collection views, navigation styles, and typography choices. 

3. Jumpstart: Jumpstart is made specially meant for crowdfunding graduates, but can even be perfect for selling more than one products. Including this theme allow the developer to feature a video on their website.

4. Supply: Want a theme that is easy-to-navigate? If yes then supply would be a perfect choice. It is a clean theme that offers absolute navigation with multiple home page collections, sidebar filtering, and easy integration along with the product reviews app.

5. Pop: Pop is perfect for e-stores with small to medium sized inventories. They involve large sidebar navigation that manages your content readily accessible. 

6. Debut: The CMS based professional website development possess a flexible theme that can be used for any store, regardless of its inventory size. Using this theme, you can easily create your e-commerce store and conduct your online marketing.

7. Simple: Simple theme powered by Shopify is clean and minimal in nature that is perfect for showcasing products of the store. It is loaded with a mobile-first responsive design, sidebar navigation, image animations, and product image zoom.

8. Venture: Another responsive theme offer by this responsive website development platform is the venture. It appears bold featured with edge-to-edge slideshow, multi-column drop-down menus, and a promotional bar. 

9. Brooklyn: Brooklyn is a theme specially designed for the modern apparel store. The home page build with this theme includes a slideshow, dynamic product grid, and product pages. 

10. Narrative: Narrative is termed as a boutique theme that is designed for visual storytelling. This mainly concentrates on an imagery story, thus making the overall theme unique than the others. Based on the story, the homepage remains decked up with full-width slideshow, an image with text, and a video. Such a layout creates a strong visual impact on telling the brand story and carrying the business impression.

Besides these free themes, Shopify is loaded with some other themes as well. These include Wookiee, Porto, Pipeline, Split, Colors, Kodo, Goodwin, Mobilia, Foodly, Retina, and many more.

Are you looking for a perfect website theme based on the Shopify platform? If yes, then choosing the perfect one among this handful of themes will be the best. There is hardly any need to spend much time and efforts in exploring the thousands of themes when you have already gone through the above. We have already filtered out the best for you. These themes are highly customized and responsive, thus ensuring you to build your dream of creating a responsive website for your e-commerce business into reality. Now the choice is yours which one would you like to implement.

Shopify, the professional website development platform allows the user to add as many as products in their website, upload photos, set stock levels and manage their inventory. Being a marketer, what you can do is organize your products in the right category with a proper description and image uploaded. 

As this website comes with a content management system (CMS) it admits you to create web pages and blog posts. It helps you to create a new blog or import an existing WordPress blog to Shopify. This works as the best marketing tool, thus creating great sales and better customer relationship management.

Woo!!! It seems that you have reached the bottom line. So, now what you need is to contact and hire the best professional and responsive website development service of Kolkata. They will create the best user-friendly website for you taking care of all your business needs.

4 Tips Every Writer Must Follow For Better SEO Content

Content Writing is one of the integral things in a website business. It is the basic thing that compels a visitor to hold on and stay on the website for a good amount of time. High-quality content will also influence visitors to become customers and this conversion will benefit the brand in a number of ways.

But it is not easy to produce SEO content that has the potential to attract visitors and convince them to try out the offered product or service. This blog will be quite helpful in this respect. Here you will be able to find certain tips, that will be useful for any SEO content writer. So, let's check them out below. 

Helpful tips for every SEO content writer

Proper structuring

An SEO writer should try to link his ideas together in a coherent way and not make them separate entities. They should consider it like building a house. These will make your content an interesting read, that will appeal your readers. It is very hard to drive results from SEO content. So, you should be the best at your job. Check out how the top SEO content writing services in India perform their job.

Understanding the target readers level of awareness

You need to understand who are your target readers and their level of awareness as well. Every visitor to the website has a different level of awareness altogether regarding their problem as well as their solution. For effective results, structure the content to the kind of reader awareness you wish to target.

If you are a website owner, then seek the services of the best SEO content writing services in India for the best results.

Spend more time in making an impressive intro

Crafting the introduction is very important just like any other factor that can create useful and compelling content for users. So, one should spend more time into it and try to make it a whole lot better than competitors. 

Break up the content

An easy way to make the content more user-friendly is by breaking it up. Your focus should be on shorter paragraphs as well as more line breaks between them. You should consider using plenty of white space around the content and this will make it more appealing to your readers. So, follow these tips and learn how to be better at the work you do. 

Combination of SEO and UX Can Power Your Website. But How?

Once upon a time, there used to be online websites that have nothing to do with the term “search engine optimization” or what we generally say, “SEO”. Their role in online marketing was next to negligence. However, time passed and there came a new evolution. Evolution of “digital marketing” that includes the chapter of SEO.

Today, SEO has become one of the major elements of professional website development. However, no website can run successfully using SEO. There has to be a combination of SEO and UX so as to get a better outcome in the long run. Let us check out how?

1. Loading Speed: Web page loading speed is one of the important factors for UX. Not just for today, this particular need has been prevailing since the advent of the internet. Every user loves to play with a site that possesses high loading speed. No one likes to spend their precious time on a particular page. With respect to the Google Algorithm, the web pages that don't load within 2 seconds are immediately flagged. Google automatically listed them under not user-friendly websites. Hence, if you want to run a successful website, you should embrace Google's own SEO guidelines.

2. Mobile Friendly: Since we are talking about UX and SEO, we must not forget optimizing the website for mobile users. A mobile-friendly website is certainly a requisite nowadays since a large number of users prefer to browse web pages through mobile devices. Developing such a website create a great influence on both UX and SEO. If you look at the statistics, you will find mobile users are more in number compared to the desktop users. Hence it can be derived that, the default user experience has been converted into the mobile user experience. So it is mandatory to optimize your website with the latest digital marketing strategies.

3. Hierarchy and Navigation: Hierarchy and navigation of a website are worth to achieve success. It plays an important in terms of a website's user experience. But of course, it is not the same in every case. The well-defined and well-organized hierarchy of a web page has the potential to satisfy the customers and hold them back for a long time. This is again a smart digital marketing technique that must be applied by today's marketers. For some, this kind of approach might be a bit complicated than it actually appears. But going through some questions like – how to add different subcategories to your blog content? How to add different categories to e-commerce products. And many more. If you can answer these questions then you will definitely get an answer for your navigation key as well. Additionally, while emphasizing on UX, you must not forget SEO. A balanced effort on both is imperative to run a successful website.

4. Chatbots: Chatbots are one of the greatest inclusion in the chapter of UX. If you talk about the advanced chatbots, they are intelligent enough to respond to any queries that a user make. In fact, they are termed as an integral part of a website where customer service plays an important role. A website incorporated with such a UX based application and SEO marketing strategies will definitely run well than a normal web page.

Is your website not working properly? Well, in that case, your first step would be to check out whether you have put more emphasis on SEO and UX or not. Sometimes, it is hard to build a website with a perfect combination of SEO and UX. But as you know, where there is a will, there will be way. Consult about this digital marketing technique with your professional website developers and develop a website that tailor every need.

Just 6 Steps to Set up a Facebook Business Page

It has become a rule that every business, irrespective of its size, needs to have a Facebook Business page so as to reach out to a large audience online and set up a strong personality. In today's timeline, about 2.27 billion users remain active on Facebook monthly. There is hardly any other platform where you will get such exposure.

So, are you interested in setting up your Facebook business page? If yes, then reading this blog will help you to set up your business page in a snap.

1. Create Your Page: Do you have a personal “Facebook” profile? If yes, then probably you have an idea of creating a social media page for your business as well. But the difference is you need to create the page under the business or brand category. The very first step is to fill out the information in the fields provided to you. For example, the Page Name, Categories, Address, Phone Number, and so on.

Along with this information, you need to upload a profile picture and the cover photo. For your profile photo it is better you use your business logo. Do you have that? If not first connect to the custom logo design company in India and get your logo done. Your brand name, your brand identity will be carried by your logo. So create your business account with your logo. It will work best.

The cover image can be something related to your business products or services. You can even add some description if you like to your cover photo. Below the cover photo you can also add a CTA or Call To Action button, for example, Sign up to encourage the visitors. Once this is done, it's time to land your business social page on Facebook.

2. Complete the Infomation: The second step involves some more fields that need to be filled up so as to establish brand credibility. Moving to the “Settings” option on the top right corner of your FB page, you get some empty fields such as Page Info, About, and many more. Fill up those as your visitors will land on your website reading the description you have presented in the about section.

3. Customize Your Page: Hiring the digital marketing services in India may do the SMO (Social Media Optimization) for you. But there are some things that you need to do it by yourself. There are many businesses who not actually bother this, but it's worthy to put much effort into this. Customizing your page is indeed necessary.

When the page is created, the templates 101 are set in a default mode. Different types of templates are available. Choose the one that will match your need or that can be paired with your business profile.

Tabs such as reviews, photos, and your posts need to be in order. Click an drag them in the place you want. For example, your business provides services. So put the “Services” option in the top and remove the “Shop” option.

4. Assign Different Roles: Under the General category, you get the “Page Roles” options. This particular step is mandatory for those if other team members will be sharing Facebook management with you. Different people can be assigned different roles that may include Admins, Analysts, and so on. These members can view the page profile, your page posts and can comment accordingly.

5. Published Your Post: Publishing your post is the step just before the final one. It is easy to share any post or publish it in your timeline. But make sure your posts hold your brand's logo and relevant content associated with it. This will enhance the level of customer engagement and allow you to increase your business in a high momentum.

6. Boost Your Post: A custom logo design company will create a productive logo while a digital marketing service providing company will create an online presence. But just with these two you can't gain number of traffic to your website as you have dreamt. What you need to do is to boost your post. Once your post is published it is time to boost them. Choose your audience, set your budget, set the time duration for how long you want your ad to run, and turn on the “Automatic Placements” to get the best ROI. You can even go through our blog on how to improve your business ROI.

And, it's done.

Setting out a Facebook journey will allow you to boost your business and move a step forward to your online marketing.

Want an SEO professional to do the work for you? In that case, the SEO experts of Hih7 Webtech will assist you in the right way. Hire the best digital marketing services in India and take your business to a certain level.

How Chatbots Can Improve Your Customer-Business Relationship?

Hey! Are you looking forward to doubling your business revenue? Well, that of course, every marketer dreams for. Business success strongly depends on the customer-owner relationship. If you able to gain customer satisfaction and brand credibility, then your business will have a huge hike. Otherwise, it will be hard to drive your business to its goal. One of the most important elements of the customer-business relationship is chatbots.

What is a chatbot? It is a computer-aided program or artificial intelligence that has the ability to conduct a conversation via auditory or textual methods. These programs behave similarly like a human partner and thus making it easy for the marketer to conduct a conversation with the customer.

Let us find out how chatbots can make the business relationship better with the consumers.

1. Coherent Live Chat: Chatbots conversations are similar to that you have in an online conversation with the live customer support representatives. You may define them as virtual employees who don't exist but can perform the same as real humans. Many chatbots are featured with natural language processing methods. As a consequence, they can read and study the customer's question, no matter what language you use, and deliver a response accordingly. Such a seamless integration to your website app or smartphone app will save the time of the customer and provide them with the exact information they need at any time you need.

2. Round the Clock Service: A customer representative may sleep but not a robot. Right? And this round the clock service solves almost every problem. You can have any query, any time, any place. The staffs might be unavailable, you might not get a voicemail or an email from the other hand, but you will always get a reply from the chatbot. Hence, it is important to implement this service while you are planning to hire the best mobile application development service.

3. Respond to every query: As said earlier, chatbots, unlike humans, are AI designed robot that has the ability to respond to every query instantly, without any regret. They don't get bored or you may say, boredom doesn't attack them. They don't mind handling dull or repetitive tasks. They don't mind doing calculations or performing database searches. It is been said that the objective of a human conversation is to satisfy the consumer's needs, not just to create a perfect simulation of a human conversation. So make sure, when you are planning to set these chatbots, they perform perfectly.

4. Less Stress: While you are planning to hire the mobile app development service, you have already stepped into the platform to reduce your stress level. However, the stress level can be further diminished if you are using this chatbot program in your app. It is been discovered that chatbots have eased the customers by tailoring their specific needs. According to the survey, about 70% of the users use chatbots to accomplish their desired tasks such as customer support services. This reduces the time to resolve issues, talking to customer services, to the representative over the phone, make him understand the problem and work accordingly. All these headaches can easily be solved if you are using chatbots in your mobile apps.

5. Brand Personification: Chatbots are flexible and hence it provides opportunities to get engaged with customers on different levels. Be it a query related to technical support, account management, or sales, chatbots are always there to help you out. They act as the right hand of the website and so plays an important role in brand personification. Chatbots are programmed with several types of conversational styles, starting from precise and technical to friendly, snarky and humorous. These chatbots hold back the customers and help you to get re-engaged with the brand.

In a nutshell, AI-powered chatbots integrated with CMS and CRM platforms contribute a lot to underpin your brand's online presence and establishing a better customer-business relationship.

Are you excited to insert one on your customized mobile app? If yes, looking for the best mobile app development company in Kolkata and sharing your desire with them may be the best option.

3 Essential Reasons for a Business to Have a Responsive Web Design

Today, the scenario is such that the internet is not limited to desktop or laptop only. As per certain statistics conducted by renowned firms, the number of smartphone users by the end of this year would be around 2.9 billion. This speaks for the usage of smartphones and the ever increasing numbers only suggest one thing. The number of internet users via smartphones are more today.

Let's hear another interesting fact in this respect. More than 60% of online searches come from mobile devices. Therefore, this is a fact that modern-day businessmen cannot happen to ignore. The best way that they should follow is, adapt to them. Therefore, when it comes to website designing, and also redesigning, their adaptability to mobile screens should be kept in mind.

Responsive website designing is the term that business owners should look forward to. Through this process, one can make their website adapt beautifully as per device screen and thus suit the varied types of customers. Now, let's look at the reasons for their usage below.

3 important reasons why businesses should consider this method

Excellent UX

UX is the term used for user experience. A responsive website design delivers an excellent user experience. Nobody loves to patiently wait long for a website to load fully. With responsive web design, your users can have a great experience and fall in love with your website. Select a firm that offers the best Responsive Website Development in Kolkata.

Reach every kind of customer

Another important reason for businesses to go for this process is, you can reach every type of customer. A lot of people do not have the luxury of surfing the internet from a desktop. Smartphones help them out and so, businessmen should try to reach every type of customer starting from those who use laptops to those using smartphones. 

Reduction in maintenance cost

The initial scenario was that you needed to hire a professional website development company only to develop two separate versions of the same website – one for desktop/laptop users and the other for those using mobile. This led to a higher amount of costs involved and with responsive website designing there can be a significant amount of reduction in costs.

The truth is that responsive website designing is a fabulous process and with its plethora of benefits present, it makes up for a highly preferred process. 

Some Tips That Will Help You Build a Successful SEO Campaign

Today, it has become essential that businesses develop a strong presence of themselves in the digital world too. A huge portion of people are active there and so, the top aim should be to attract and convince them to avail what you have to offer. To do this, you need to effectively utilize the different digital marketing techniques available.

SEO is one of them and now, businesses that engage in digital marketing, have started considering SEO as a top tool that will help them achieve their dreams. Over the years, SEO has shown how fruitful it can be and such impressive results have led businesses to re-think their marketing strategies that will suit the present world.

Now, SEO is considered a very important marketing strategy and business organizations spend a lot of time developing an SEO strategy that can successfully bring the results that they desire so much.  In this blog, you will know about a few tips that will help you to develop a powerful SEO strategy.

Some tips to achieve a successful SEO strategy

Hih7 Webtech is a firm that provides effective SEO services and can be included in your go-to list while choosing competent Digital Marketing Services in Kolkata. Now, let's go through those tips.

Selection of a local provider

While carrying out our SEO works, we often require SEO expert firms who can develop the best campaigns and run them in the most suitable ways. So, for this, we should always select a local SEO firm. This will allow us the flexibility of catching up with them in person and understanding how the results are achieved and what more is needed to be done.

A good web search will reveal the names of the top Digital Marketing Services in India.

Avail progress reports

In the case of SEO, it is highly important that you avail the progress reports from your hired SEO service provider. A typical report, in this case, will show what work has been done till now and how the website rank is tracking. It is important that you get this data because without this, you will not be sure whether the campaign is actually delivering any result or not.

SEO is an extremely useful process in today's time and so, businesses must utilize its various facets in the most effective way in order to achieve remarkable results.

Tips to Select The Best Article Writing Service

The demand for article writing service is increasing with each passing day. With so many websites and blogs available today, it becomes important for Internet-based business houses to acquire the services of a good article writing service firm. What good will they do? How will they help them out?

Well, the answer lies in the fact that a well-written content, in accordance with the subsequent digital marketing tactics, has the potential to draw a customer in and retain them for a longer period of time. Other than this, there are a few other ones too. What has raised the demand for such article writing services in India and other places?

People are often too lazy to draft a content and that too, in a good way. But what happens in most cases is that people do not possess the required skills to compose excellent articles. So invariably, they depend upon such article writing services.

How to get hold of an efficient article writing service?

There are some important factors that you need to consider if you are looking for good article writing services in India or other countries too. This blog will help you out in this respect. Go through the points below.

Good standard of writing

The first criteria of hiring a good writing service are their quality in terms of control over the English language, putting thoughts into the relevant but appealing words etc. Their standard of writing needs to be very good as without this no reader will visit the website or blog.

A badly written content will increase your worries and affect your reputation obviously. Even if your website offers attractive goods or services, badly written content will affect its sales to a great extent. So, make sure to check out the writing quality of a firm before hiring them.

Excellent  SEO understanding

SEO is an important aspect of digital marketing. It helps a website grow and flourish, along with other marketing methods. SEO is directly related to the website/blog content. The main purpose of SEO is to raise the rank of the site to a higher position in the search engine result page.

For a rise in rank, there has to be an increase in website traffic, which is directly possible if its content is appealing enough. A firm should have proper SEO knowledge and know how to optimize their writing skills in accordance with its rules.

How Can You Attain Good Success In Logo Designing?

For the success of any business, a great logo plays a huge part. Every modern day business owner has understood this fact by heart and thereby, they are spending more and more time and money on capable logo designers. So, if you are involved in this particular service, then you need to be a lot better in your work, as the market has tremendous growth potential.

Simply speaking, you have a great opportunity to make it big in your life. You just need to understand how to attain considerably good success in logo designing business. This blog will help you out in this respect. So, check out the points mentioned here and take the relevant steps towards being the best in what you do.

You can take a look at the best logo design company in India and see how they function. Their successful works will influence and inspire you to sharpen your skillsets and implement the most creative ideas into your work. The ways mentioned below will help you out for sure. Let's check them.

Some tips to be a successful logo designer

There are different ways by which you can bring an improvement in your skillsets as a logo designer. You can follow these useful tips mentioned below and be great at what you do, thereby raising your value to a higher extent.

An excess of graphics and color can ruin things

Every budding logo designer must keep a fact into consideration. They should not use an excess of colors and graphics. An excess of anything can make the signs look awful. As a result, customers will not be that enticed when they see them. Check out any famous symbol and you will notice how simple yet effective they are!

The use of customs designs package

For being a successful logo designer, you can also opt for the numerous custom designs packs. A business needs the services of a Custom Logo Design Company India for designing their corporate logo in the best possible way. So, there are plenty of opportunities if you are looking to excel in this field of work.

A logo designer needs to produce their best as a logo can literally change the fortunes of a business. Thereby, if you are enthusiastic about this work then learn the ways to enhance your skills and be highly successful at your work. 

5 Google My Business Updates that Every Digital Marketer Should be Aware of

When it comes to small businesses, brand exposure is a vital thing. This is not only needed for their growth but also for survival too. This makes local SEO a highly essential process for them. This crucial part of the digital marketing process allows a business to attract local leads such as potential customers in a specific area who are in search of particular products and services.

So, the local SEO strategy should be planned in an effective way. The top Digital Marketing Services in India emphasizes on creating solid plans for the same and it involves submitting the business info to numerous local directories.

However, with the introduction of Google My Business, things have changed and it has now become an important tool used by marketers. This platform designed by Google allows any kind of business to list some vital information such as contact details, business hours, product and service categories, website URL, address etc.

Some notable Google My Business updates that will facilitate business owners

Over the last few months, there have been several Google My Business updates and every online businessman should be aware of them. Some of the most noted ones are presented in this article.

Search query reporting

This is one of the most notable updates and it enables businesses to see what people search for that makes their Google My Business listing visible to them. This is often described as very critical information as a business owner can utilize those set of keywords for bolstering their on-site content as well as blog content in a way that will make them more searchable and relevant.

Upgrade mobile search

Google has now adopted an attitude where they prioritize mobiles the most. They had once announced this strategy of theirs way back in 2017 and their acts have made it clear how serious they are about it. A digital marketer can now see "posts" and "menus" on their Google My Business entries on phones.

Enhanced security

One of the many noted updates is the enhancement of security. A few months back, Google had upgraded the sites under this platform to HTTPS. This act was done for increasing security and has been appreciated by a lot of tech experts well-acquainted with Google My Business too. This step has made this platform a lot more favorable now.

Convenient review replies

A business owner using Google My Business will now find it more convenient to reply to user reviews. They can now add as well as edit their replies directly via the knowledge panel. Such an update has made things a lot easier! Different Digital Marketing Services in Kolkata and other cities, find this update to be pretty interesting and useful.

Updated app

The Google My Business phone application has got an update too. It now presents customer insights along with information. The app has also got a new and updated look. 

3 Basic E-Commerce Screens for Mobile UI Design

Are you planning to develop a mobile application for your business website? It has been years, that smartphones have taken over the traditional keypad phones, invading almost every activity of our lives. However, with the advent of mobile applications life has become easier and smoother.

Custom mobile applications enhance the functionality of the business, thus ensuring a greater customer engagement and better sales. So, are you looking forward to building an effective Mobile UI design for your web app? Building an effective web or mobile app is really a difficult one, but certainly not an impossible act. Designers need to dig deep into the basic features of mobile applications, learning every constituent and functionality to design the best piece.

Here we have set down some basic screens that are used while customizing a mobile UI design. Study them to get the most productive one out for your mobile application.

For E-commerce Mobile Screens

Catalog Screen: An eCommerce business is always intended to sell its products to a wide range of customers. In this context, the visual presentation has a huge influence on the customers' decisions. It is the visual representation that determines whether the product is meeting the client's need or not.

Haven't you look for a catalog to purchase a product? Haven't you set up your mind accordingly? Setting up a catalog screen performs the same work. You may have done this in our offline ventures and the same you need to perform for your online outlets. The digital catalog screen defines a list of goods or products that a company offers for sale. And it is the responsibility of the mobile app designer to create a catalog that draws the attention of the audience and power up their desire to make their purchase.

Make sure the list you put on your catalog screen is same as the one presented at the e-commerce website of other competitors. Have a thorough research before implementing them on your web page. The items should be placed in catenas and can be accessed by scrolling vertically. 

However, you may even organize your products in a row that can be scrolled horizontally. Further to make the navigation intuitive, make sure that the last product in the horizontal row is displayed with a full view. In addition to this, you should also ensure that the images or illustrations of products are of high-quality and the screen includes a call-to-action button so that the user can place the order to the cart.

Product Card Screen

Product card screen defines the key information about the goods. This ensures users to make their decisions on the particular product. Scrolling this window screen you can get an idea about what exactly you need and what you should avoid. Ask your designer to create the quality image of the product and place it on the center of the screen. Make sure the product image is coupled with the description data. Often the designers prefer to divide the data into several groups like size, material, or other aspects so that the user finds it easy to get the info of the product.

Check out Screen

Since you are now done with the two different screen types, finally you have reached the end where you need to build your check out screen. This screen demonstrates the checkout process, the final stage of every purchase. Ask your designer to make it soothing and easy so that the buyers find your app user-friendly. This particular screen is divided into several parts. There incorporates a form that needs to be filled up with your personal data such as name, contact number, address etc. No matter how cool and soothing your app be, make sure your clients find your account safe and secure.

So, are you interested to get a user-friendly, attractive, and effective custom web application? Then what are you waiting for? Reach a leading mobile application development company and share your business profile to create a website mobile app based on the best e-commerce android app templates.