5 Google My Business Updates that Every Digital Marketer Should be Aware of

When it comes to small businesses, brand exposure is a vital thing. This is not only needed for their growth but also for survival too. This makes local SEO a highly essential process for them. This crucial part of the digital marketing process allows a business to attract local leads such as potential customers in a specific area who are in search of particular products and services.

So, the local SEO strategy should be planned in an effective way. The top Digital Marketing Services in India emphasizes on creating solid plans for the same and it involves submitting the business info to numerous local directories.

However, with the introduction of Google My Business, things have changed and it has now become an important tool used by marketers. This platform designed by Google allows any kind of business to list some vital information such as contact details, business hours, product and service categories, website URL, address etc.

Some notable Google My Business updates that will facilitate business owners

Over the last few months, there have been several Google My Business updates and every online businessman should be aware of them. Some of the most noted ones are presented in this article.

Search query reporting

This is one of the most notable updates and it enables businesses to see what people search for that makes their Google My Business listing visible to them. This is often described as very critical information as a business owner can utilize those set of keywords for bolstering their on-site content as well as blog content in a way that will make them more searchable and relevant.

Upgrade mobile search

Google has now adopted an attitude where they prioritize mobiles the most. They had once announced this strategy of theirs way back in 2017 and their acts have made it clear how serious they are about it. A digital marketer can now see "posts" and "menus" on their Google My Business entries on phones.

Enhanced security

One of the many noted updates is the enhancement of security. A few months back, Google had upgraded the sites under this platform to HTTPS. This act was done for increasing security and has been appreciated by a lot of tech experts well-acquainted with Google My Business too. This step has made this platform a lot more favorable now.

Convenient review replies

A business owner using Google My Business will now find it more convenient to reply to user reviews. They can now add as well as edit their replies directly via the knowledge panel. Such an update has made things a lot easier! Different Digital Marketing Services in Kolkata and other cities, find this update to be pretty interesting and useful.

Updated app

The Google My Business phone application has got an update too. It now presents customer insights along with information. The app has also got a new and updated look. 

3 Basic E-Commerce Screens for Mobile UI Design

Are you planning to develop a mobile application for your business website? It has been years, that smartphones have taken over the traditional keypad phones, invading almost every activity of our lives. However, with the advent of mobile applications life has become easier and smoother.

Custom mobile applications enhance the functionality of the business, thus ensuring a greater customer engagement and better sales. So, are you looking forward to building an effective Mobile UI design for your web app? Building an effective web or mobile app is really a difficult one, but certainly not an impossible act. Designers need to dig deep into the basic features of mobile applications, learning every constituent and functionality to design the best piece.

Here we have set down some basic screens that are used while customizing a mobile UI design. Study them to get the most productive one out for your mobile application.

For E-commerce Mobile Screens

Catalog Screen: An eCommerce business is always intended to sell its products to a wide range of customers. In this context, the visual presentation has a huge influence on the customers' decisions. It is the visual representation that determines whether the product is meeting the client's need or not.

Haven't you look for a catalog to purchase a product? Haven't you set up your mind accordingly? Setting up a catalog screen performs the same work. You may have done this in our offline ventures and the same you need to perform for your online outlets. The digital catalog screen defines a list of goods or products that a company offers for sale. And it is the responsibility of the mobile app designer to create a catalog that draws the attention of the audience and power up their desire to make their purchase.

Make sure the list you put on your catalog screen is same as the one presented at the e-commerce website of other competitors. Have a thorough research before implementing them on your web page. The items should be placed in catenas and can be accessed by scrolling vertically. 

However, you may even organize your products in a row that can be scrolled horizontally. Further to make the navigation intuitive, make sure that the last product in the horizontal row is displayed with a full view. In addition to this, you should also ensure that the images or illustrations of products are of high-quality and the screen includes a call-to-action button so that the user can place the order to the cart.

Product Card Screen

Product card screen defines the key information about the goods. This ensures users to make their decisions on the particular product. Scrolling this window screen you can get an idea about what exactly you need and what you should avoid. Ask your designer to create the quality image of the product and place it on the center of the screen. Make sure the product image is coupled with the description data. Often the designers prefer to divide the data into several groups like size, material, or other aspects so that the user finds it easy to get the info of the product.

Check out Screen

Since you are now done with the two different screen types, finally you have reached the end where you need to build your check out screen. This screen demonstrates the checkout process, the final stage of every purchase. Ask your designer to make it soothing and easy so that the buyers find your app user-friendly. This particular screen is divided into several parts. There incorporates a form that needs to be filled up with your personal data such as name, contact number, address etc. No matter how cool and soothing your app be, make sure your clients find your account safe and secure.

So, are you interested to get a user-friendly, attractive, and effective custom web application? Then what are you waiting for? Reach a leading mobile application development company and share your business profile to create a website mobile app based on the best e-commerce android app templates.